ABSOLUT launched its newest vodka, ABSOLUT Greyhound, with innovative creative such as bus shelter build-outs with life sized greyhounds racing atop commuter’s heads, billboard extensions that literally showed the greyhounds breaking out of the creative, and first-to-market lenticualr double decker bus wraps that showed greyhounds running down the streets of Miami and LA.
Famous chalk artist Tracey Lee Stum brought the Cadillac ATS to life in Miami’s Bayfront Park through the incorporation of augmented reality. The massive 15×30 ft mural gave onlookers a 3D perspective from certain angles, showing the Cadillac ATS hugging the curves of a re-created Monaco terrain.
Adidas strategically picked key sports venues as the hot spots for the Crazy Light 2 PR push which featured mapped projections of professional athletes such as soccer superstar Leo Messi and the newest QB for the Washington Redskins, Robert Griffin III.
A live social media feed was incorporated into each projection, showcasing the names of fans who posted their answer to the question, “What does light get you?” via a custom adidas Facebook app. Answers were voted on by other fans, and those with the most votes saw their names on the larger-than-life projections.
Carnival used custom OOH media in key markets to increase awareness and bookings amongst their target audience of “Cruise Rookies.” In Dallas a model waterslide connecting two wallscapes brought exciting creative to life. Digital GPS enabled taxi tops in New York displayed the vehicle’s distance to the port at any time, and digital newsstands gave the current temperature in the Caribbean. Handpicked shopping centers featured custom platforms such as elevator wraps, that transformed the elevator into a “Vacation Transporter Pod.”
Posterscope/Chrysalis with Droga5/ JCD helped Hennessy pioneer a “first to market” campaign with the first premium, street level OOH format with projection technology in San Francisco. Hennessy used a multi phase approach starting with a teaser flight utilizing wild posting, street murals and projections through out NY & LA. This was followed by a traditional launch flight and a holiday extension in the top 5 DMAs. All static media included a QR code that directed consumers to the mobile version of the website.
Hand painted murals of Big Ang are popping up all over NY promoting her spin-off from hit “Mob Wives.”
To launch its new Lumia 900 Smartphone, Nokia took over Times Square with a special event and domination on 8 digital signs that were synced choreographed to the music. To build up hype Nokia placed a large blue box in the center of Times Square with a timer on it. The countdown clock led up to a pop-up concert event featuring Nicki Minaj and the official launch of the Lumia 900.
Vitaminwater launched its “You’re Up” campaign with simple, effective creative across multiple markets in the U.S.. Each unique creative complimented the various flavors by demonstrating the benefits each drink has to offer.
To generate awareness of the “secrect” pop up crossfit workout sessions that would be held in undisclosed locations throughout the city, Posterscope strategically picked touch points around these locations to seed with messaging (one being the Empire State building). The campaign included green graffiti powerwashed logos on sidewalks in high traffic locations as well as wildpostings, guerilla projections, gatescapes, handpainted walls, and wrapped double decker buses.
ABSOLUT wanted to generate awareness and excitement for the launch of the latest in its city series, ABSOLUT MIAMI, the 6thinstallment of the Limited Edition City Series. The “From Dusk ‘Till Dawn” concept was brought to life through bus shelter build outs true to the Miami VIP beach cabana style, wrapped double-decker buses, large format wallscapes, phone kiosks and taxi tops blanked with creative that also mirrored the city’s culture, heat and rhythm.
Posterscope USA Portfolio 