To launch its new Lumia 900 Smartphone, Nokia took over Times Square with a special event and domination on 8 digital signs that were synced choreographed to the music. To build up hype Nokia placed a large blue box in the center of Times Square with a timer on it. The countdown clock led up to a pop-up concert event featuring Nicki Minaj and the official launch of the Lumia 900.
Rokk Vodka supported marriage equality in New York and Chicago through a city-wide OOH campaign that blanketed all the key touch-points where the message would make its greatest impact at the most critical times. Once the bill passed, Posterscope placed Rokk “count-up” marriage tickers on phone kiosks located outside City Hall and throughout New York’s Chelsea neighborhood. The tickers changed each time another legal marriage had taken place. The “count-up” tickers were a simple, yet effective and impactful, form of digital OOH that supplemented the traditional media and ensured that onlookers took notice of the great strides that had taken place in the mission for marriage equality. . .
Public Notice’s Bankrupting America campaign brought about awareness of excessive government spending during the Thanksgiving holiday. Traditional Out of Home media was strategically placed in the center of the financial and political worlds to remind congress the nation was watching.
To bring its message to Main Street USA, The United Nations Foundation utilized Digital OOH at the core of its plan. Various digital networks were chosen based on their ability to reach “influencers.” Overall, the program leveraged the unique power of digital to directly link Americans to the fight against global problems. With the help of 18 different media partners, over $1.5MM of prime digital OOH advertising space around the country was donated to help the UNF reach Americans at multiple points throughout their day.
Red Bull worked with Posterscope/ Hyperspace to turn old things into new for its OOH campaign in Williamsburg and NYC. The campaign featured a ferris wheel bike rack and a bicycle projector that traveled through out the two markets gathering crowds where ever they went.
Posterscope worked with Dunkin’ Donuts® and Hill Holliday to develop amusing and attention grabbing OOH displays and experiential zones that were woven into the fabric of their target cities: New York, Chicago and Boston. The 3-Dimensional display included “legs” sticking up from the water fountains at high-traffic malls, next to signs reminding passersby, “Please Do Not Remove Change for 99-cent Items at Dunkin’ Donuts.” Street musicians were also used on high-traffic streets with guitar cases that read, “Sure You Want to Throw That Change in Here? 99-cents could get you breakfast at Dunkin Donuts®.”