To get the word out about Panasonic- Viera’s 3D Television, Posterscope/Hyperspace/Chrysalis used OCS data to understand the habits of target audiences during the holiday rush. Experiential storefronts were set up in heavy traffic cinemas and malls, where audiences could get the 3D experience first hand by simply peering through permanent 3D glasses placed in the wall.
In a short three days Coca-Cola spread its holiday message on thousands of digital billboards in 145 cities nationwide. It was the largest single Digital Out of Home placement ever.
Posterscope helped Red Bull® promote the Soundclash Concerts through saturating target markets during spring break with bold, traditional OOH media. With the help of TrashTalkFCM, OOH Red Bull® Micro-events were executed through a wrapped “tour bus” that had brand ambassadors selling tickets to the concerts on the spot. The tour bus was also accompanied by a branded jumbotron, complete with emcee and stage to do karaoke battles in the spirit of the concert events themselves. The jumbotron also had past Soundclash video footage, and explained how the unique event worked. Texting and social media components were also included while a photo booth allowed participants to take a picture with the band of their choice and upload it to Facebook and the jumbotron.
For the “6 Donut Deal ” campaign, Dunkin Donuts had a donut roll across digitally synced screens in Times Square. The 6 story digital advertisement synced independent screens to allow the donut to appear as if it was physically rolling from one point to another.
Nokia introduced the N8 in association with “Tron: Legacy” (of which the phone is featured in) with high-tech digital projection launch events in NY and LA. Various digital OOH techniques were used including 3D mapping technology that brought building facades to life with digital imagery choreographed to music, as well as large-scale interactive touch screen units and bus shelters with electroluminescent paper that mimicked the luminescence found in the movie.
Red Bull worked with Posterscope/ Hyperspace to turn old things into new for its OOH campaign in Williamsburg and NYC. The campaign featured a ferris wheel bike rack and a bicycle projector that traveled through out the two markets gathering crowds where ever they went.
Posterscope and TBWA/Chiat/Day New York developed and executed an elaborate OOH campaign that transformed dozens of bus shelters in Chicago into stylish cocktail immersions for consumers. Posterscope transformed the ordinary shelters with bold 3-Dimensional extensions that became literal translations of the ABSOLUT® cocktail world. Viewers up close to the shelters were also directed to Facebook to download and share featured cocktail recipes from ABSOLUT®.