Posterscope/Chrysalis with Droga5/ JCD helped Hennessy pioneer a “first to market” campaign with the first premium, street level OOH format with projection technology in San Francisco. Hennessy used a multi phase approach starting with a teaser flight utilizing wild posting, street murals and projections through out NY & LA. This was followed by a traditional launch flight and a holiday extension in the top 5 DMAs. All static media included a QR code that directed consumers to the mobile version of the website.
ABSOLUT wanted to generate awareness and excitement for the launch of the latest in its city series, ABSOLUT MIAMI, the 6thinstallment of the Limited Edition City Series. The “From Dusk ‘Till Dawn” concept was brought to life through bus shelter build outs true to the Miami VIP beach cabana style, wrapped double-decker buses, large format wallscapes, phone kiosks and taxi tops blanked with creative that also mirrored the city’s culture, heat and rhythm.
Posterscope and TBWA/Chiat/Day New York developed and executed an elaborate OOH campaign that transformed dozens of bus shelters in Chicago into stylish cocktail immersions for consumers. Posterscope transformed the ordinary shelters with bold 3-Dimensional extensions that became literal translations of the ABSOLUT® cocktail world. Viewers up close to the shelters were also directed to Facebook to download and share featured cocktail recipes from ABSOLUT®.