ABSOLUT launched its newest vodka, ABSOLUT Greyhound, with innovative creative such as bus shelter build-outs with life sized greyhounds racing atop commuter’s heads, billboard extensions that literally showed the greyhounds breaking out of the creative, and first-to-market lenticualr double decker bus wraps that showed greyhounds running down the streets of Miami and LA.
Posterscope/Chrysalis with Droga5/ JCD helped Hennessy pioneer a “first to market” campaign with the first premium, street level OOH format with projection technology in San Francisco. Hennessy used a multi phase approach starting with a teaser flight utilizing wild posting, street murals and projections through out NY & LA. This was followed by a traditional launch flight and a holiday extension in the top 5 DMAs. All static media included a QR code that directed consumers to the mobile version of the website.
Vitaminwater launched its “You’re Up” campaign with simple, effective creative across multiple markets in the U.S.. Each unique creative complimented the various flavors by demonstrating the benefits each drink has to offer.
ABSOLUT wanted to generate awareness and excitement for the launch of the latest in its city series, ABSOLUT MIAMI, the 6thinstallment of the Limited Edition City Series. The “From Dusk ‘Till Dawn” concept was brought to life through bus shelter build outs true to the Miami VIP beach cabana style, wrapped double-decker buses, large format wallscapes, phone kiosks and taxi tops blanked with creative that also mirrored the city’s culture, heat and rhythm.
Rokk Vodka supported marriage equality in New York and Chicago through a city-wide OOH campaign that blanketed all the key touch-points where the message would make its greatest impact at the most critical times. Once the bill passed, Posterscope placed Rokk “count-up” marriage tickers on phone kiosks located outside City Hall and throughout New York’s Chelsea neighborhood. The tickers changed each time another legal marriage had taken place. The “count-up” tickers were a simple, yet effective and impactful, form of digital OOH that supplemented the traditional media and ensured that onlookers took notice of the great strides that had taken place in the mission for marriage equality. . .
To launch its new hub in Chicago, Posterscope created a multifaceted OOH campaign for Virgin America that consisted of traditional OOH in key neighborhoods near the airport and a station domination at the rail that brings travelers to O’Hare airport. A brand train for the inaugural flight incorporated Sir Richard Branson and Adrian Grenier live in the train car, admiring their advertisements.
HTC launched its tablet series through a fully interactive OOH execution on street furniture units in San Francisco and interactive units within select cinema lobbies throughout the country. The interactive screens replicated the tablet experience for users while traditional media increased the branding and recognition of the devices throughout top markets. Users could take a picture of themselves and their friends then use the touchscreen to enhance and draw on their pictures. The end result could be saved and sent directly to their email for sharing and use on social media.