Carnival used custom OOH media in key markets to increase awareness and bookings amongst their target audience of “Cruise Rookies.” In Dallas a model waterslide connecting two wallscapes brought exciting creative to life. Digital GPS enabled taxi tops in New York displayed the vehicle’s distance to the port at any time, and digital newsstands gave the current temperature in the Caribbean. Handpicked shopping centers featured custom platforms such as elevator wraps, that transformed the elevator into a “Vacation Transporter Pod.”
Posterscope/Chrysalis with Droga5/ JCD helped Hennessy pioneer a “first to market” campaign with the first premium, street level OOH format with projection technology in San Francisco. Hennessy used a multi phase approach starting with a teaser flight utilizing wild posting, street murals and projections through out NY & LA. This was followed by a traditional launch flight and a holiday extension in the top 5 DMAs. All static media included a QR code that directed consumers to the mobile version of the website.
Vitaminwater launched its “You’re Up” campaign with simple, effective creative across multiple markets in the U.S.. Each unique creative complimented the various flavors by demonstrating the benefits each drink has to offer.
ABSOLUT wanted to generate awareness and excitement for the launch of the latest in its city series, ABSOLUT MIAMI, the 6thinstallment of the Limited Edition City Series. The “From Dusk ‘Till Dawn” concept was brought to life through bus shelter build outs true to the Miami VIP beach cabana style, wrapped double-decker buses, large format wallscapes, phone kiosks and taxi tops blanked with creative that also mirrored the city’s culture, heat and rhythm.
Posterscope USA helped to create a multi-layered launch campaign for ABSOLUT San Francisco that incorporated both traditional and social media elements that worked together to ask the people of San Francisco to vote on what they believed to be the ABSOLUT capitol of SF. The winning “capitol” of SF received a 5-day “special reveal” of a larger-than-life hand painted custom ABSOLUT wall mural representing their city in a high-profile location.
Public Notice’s Bankrupting America campaign brought about awareness of excessive government spending during the Thanksgiving holiday. Traditional Out of Home media was strategically placed in the center of the financial and political worlds to remind congress the nation was watching.
Posterscope and TBWA/Chiat/Day New York developed and executed an elaborate OOH campaign that transformed dozens of bus shelters in Chicago into stylish cocktail immersions for consumers. Posterscope transformed the ordinary shelters with bold 3-Dimensional extensions that became literal translations of the ABSOLUT® cocktail world. Viewers up close to the shelters were also directed to Facebook to download and share featured cocktail recipes from ABSOLUT®.