Hand painted murals of Big Ang are popping up all over NY promoting her spin-off from hit “Mob Wives.”
To generate awareness of the “secrect” pop up crossfit workout sessions that would be held in undisclosed locations throughout the city, Posterscope strategically picked touch points around these locations to seed with messaging (one being the Empire State building). The campaign included green graffiti powerwashed logos on sidewalks in high traffic locations as well as wildpostings, guerilla projections, gatescapes, handpainted walls, and wrapped double decker buses.
Dunkin’ Donuts® combined the talents of various renowned street artists with a prime OOH location to execute this extraordinary artistic campaign. While Dunkin’® commissioned the famous street artists, Posterscope secured one of the most coveted OOH locations right in the heart of Times Square. Posterscope also helped to deploy a last-minute teaser campaign that featured no brand identification, and invited people to visit the Mission Fresh website where they were able to submit a guess as to who was behind the mysterious campaign with the chance to win a prize.