Famous chalk artist Tracey Lee Stum brought the Cadillac ATS to life in Miami’s Bayfront Park through the incorporation of augmented reality. The massive 15×30 ft mural gave onlookers a 3D perspective from certain angles, showing the Cadillac ATS hugging the curves of a re-created Monaco terrain.
To launch its new Lumia 900 Smartphone, Nokia took over Times Square with a special event and domination on 8 digital signs that were synced choreographed to the music. To build up hype Nokia placed a large blue box in the center of Times Square with a timer on it. The countdown clock led up to a pop-up concert event featuring Nicki Minaj and the official launch of the Lumia 900.
To generate awareness of the “secrect” pop up crossfit workout sessions that would be held in undisclosed locations throughout the city, Posterscope strategically picked touch points around these locations to seed with messaging (one being the Empire State building). The campaign included green graffiti powerwashed logos on sidewalks in high traffic locations as well as wildpostings, guerilla projections, gatescapes, handpainted walls, and wrapped double decker buses.
Posterscope USA helped to create a multi-layered launch campaign for ABSOLUT San Francisco that incorporated both traditional and social media elements that worked together to ask the people of San Francisco to vote on what they believed to be the ABSOLUT capitol of SF. The winning “capitol” of SF received a 5-day “special reveal” of a larger-than-life hand painted custom ABSOLUT wall mural representing their city in a high-profile location.
NIVEA wanted to put a spin on its annual Times Square New Years Eve party while driving brand awareness and usage of their app prior to, and during, their NYE takeover event on Dec. 31st. The team developed NIVEA’s first-ever, fully connected holiday engagement “Kissing Booth”, throughout the month leading up to the epic NYE party. Posterscope ensured ongoing branding and maximized the budget to include 3 unrivaled spectacular units in Times Square that were synced to display the NIVEA messaging at separate times to ensure maximum frequency.
HTC launched its tablet series through a fully interactive OOH execution on street furniture units in San Francisco and interactive units within select cinema lobbies throughout the country. The interactive screens replicated the tablet experience for users while traditional media increased the branding and recognition of the devices throughout top markets. Users could take a picture of themselves and their friends then use the touchscreen to enhance and draw on their pictures. The end result could be saved and sent directly to their email for sharing and use on social media.
Posterscope worked with Marriott and key airport vendors to provide travelers with up-to-the minute weather information about the destinations relevant to their terminal, gate and even time of—all coupled with relevant and fun suggestions about what to do that day due to the weather report.