Carnival used custom OOH media in key markets to increase awareness and bookings amongst their target audience of “Cruise Rookies.” In Dallas a model waterslide connecting two wallscapes brought exciting creative to life. Digital GPS enabled taxi tops in New York displayed the vehicle’s distance to the port at any time, and digital newsstands gave the current temperature in the Caribbean. Handpicked shopping centers featured custom platforms such as elevator wraps, that transformed the elevator into a “Vacation Transporter Pod.”
Posterscope/ Hyperspace worked with VH1 to develop a photo booth installation at the Garden State Mall in Paramus, NJ that directly reached their target audience. Shoppers entered the photo booth and smiled for the camera that took their official Mob Wives “mug shot”, and could then choose from several photo options available. Once the “mug shot” was taken, consumers could choose to send photos to the Mob Wives’ Facebook page or email it to themselves.
To get the word out about Panasonic- Viera’s 3D Television, Posterscope/Hyperspace/Chrysalis used OCS data to understand the habits of target audiences during the holiday rush. Experiential storefronts were set up in heavy traffic cinemas and malls, where audiences could get the 3D experience first hand by simply peering through permanent 3D glasses placed in the wall.
Nokia introduced the N8 in association with “Tron: Legacy” (of which the phone is featured in) with high-tech digital projection launch events in NY and LA. Various digital OOH techniques were used including 3D mapping technology that brought building facades to life with digital imagery choreographed to music, as well as large-scale interactive touch screen units and bus shelters with electroluminescent paper that mimicked the luminescence found in the movie.
To introduce its new brand identity, South Carolina Tourism placed customized installments in malls with in the Washington D.C., Atlanta and Philadelphia markets. At every turn consumers found over sized cutouts, wrapped elevators, balloons, parasailers and interactive screens.
PETCO® wanted to promote new store openings so Posterscope developed customized turnkey OOH “Market Makeover” kits. A combination of traditional OOH was used to provide a base awareness as directionals. Brightly colored branded dog cutouts were strategically placed in relevant locations, and customized walks for real “dog mobs” were also developed. For the new “Unleashed by PETCO®” stores, giant branded balloons were tied in to events that were reinforced with “invisible” dog mobs in pedestrian heavy markets.
Posterscope worked with Dunkin’ Donuts® and Hill Holliday to develop amusing and attention grabbing OOH displays and experiential zones that were woven into the fabric of their target cities: New York, Chicago and Boston. The 3-Dimensional display included “legs” sticking up from the water fountains at high-traffic malls, next to signs reminding passersby, “Please Do Not Remove Change for 99-cent Items at Dunkin’ Donuts.” Street musicians were also used on high-traffic streets with guitar cases that read, “Sure You Want to Throw That Change in Here? 99-cents could get you breakfast at Dunkin Donuts®.”