For one night only, PRTC ran a digital OOH campaign that could be seen on 7 different digital spectacular screens in Times Square for 4 hours only. The misty weather during the event made each screen more enticing for onlookers who gawked at wall-to-wall images of beaches, palm trees, and sunshine.
Posterscope/ Hyperspace worked with VH1 to develop a photo booth installation at the Garden State Mall in Paramus, NJ that directly reached their target audience. Shoppers entered the photo booth and smiled for the camera that took their official Mob Wives “mug shot”, and could then choose from several photo options available. Once the “mug shot” was taken, consumers could choose to send photos to the Mob Wives’ Facebook page or email it to themselves.
Rokk Vodka supported marriage equality in New York and Chicago through a city-wide OOH campaign that blanketed all the key touch-points where the message would make its greatest impact at the most critical times. Once the bill passed, Posterscope placed Rokk “count-up” marriage tickers on phone kiosks located outside City Hall and throughout New York’s Chelsea neighborhood. The tickers changed each time another legal marriage had taken place. The “count-up” tickers were a simple, yet effective and impactful, form of digital OOH that supplemented the traditional media and ensured that onlookers took notice of the great strides that had taken place in the mission for marriage equality. . .
Posterscope USA helped to create a multi-layered launch campaign for ABSOLUT San Francisco that incorporated both traditional and social media elements that worked together to ask the people of San Francisco to vote on what they believed to be the ABSOLUT capitol of SF. The winning “capitol” of SF received a 5-day “special reveal” of a larger-than-life hand painted custom ABSOLUT wall mural representing their city in a high-profile location.
NIVEA wanted to put a spin on its annual Times Square New Years Eve party while driving brand awareness and usage of their app prior to, and during, their NYE takeover event on Dec. 31st. The team developed NIVEA’s first-ever, fully connected holiday engagement “Kissing Booth”, throughout the month leading up to the epic NYE party. Posterscope ensured ongoing branding and maximized the budget to include 3 unrivaled spectacular units in Times Square that were synced to display the NIVEA messaging at separate times to ensure maximum frequency.
Public Notice’s Bankrupting America campaign brought about awareness of excessive government spending during the Thanksgiving holiday. Traditional Out of Home media was strategically placed in the center of the financial and political worlds to remind congress the nation was watching.