To launch its new Lumia 900 Smartphone, Nokia took over Times Square with a special event and domination on 8 digital signs that were synced choreographed to the music. To build up hype Nokia placed a large blue box in the center of Times Square with a timer on it. The countdown clock led up to a pop-up concert event featuring Nicki Minaj and the official launch of the Lumia 900.
To generate awareness of the “secrect” pop up crossfit workout sessions that would be held in undisclosed locations throughout the city, Posterscope strategically picked touch points around these locations to seed with messaging (one being the Empire State building). The campaign included green graffiti powerwashed logos on sidewalks in high traffic locations as well as wildpostings, guerilla projections, gatescapes, handpainted walls, and wrapped double decker buses.
ABSOLUT wanted to generate awareness and excitement for the launch of the latest in its city series, ABSOLUT MIAMI, the 6thinstallment of the Limited Edition City Series. The “From Dusk ‘Till Dawn” concept was brought to life through bus shelter build outs true to the Miami VIP beach cabana style, wrapped double-decker buses, large format wallscapes, phone kiosks and taxi tops blanked with creative that also mirrored the city’s culture, heat and rhythm.
Rokk Vodka supported marriage equality in New York and Chicago through a city-wide OOH campaign that blanketed all the key touch-points where the message would make its greatest impact at the most critical times. Once the bill passed, Posterscope placed Rokk “count-up” marriage tickers on phone kiosks located outside City Hall and throughout New York’s Chelsea neighborhood. The tickers changed each time another legal marriage had taken place. The “count-up” tickers were a simple, yet effective and impactful, form of digital OOH that supplemented the traditional media and ensured that onlookers took notice of the great strides that had taken place in the mission for marriage equality. . .
Posterscope USA helped to create a multi-layered launch campaign for ABSOLUT San Francisco that incorporated both traditional and social media elements that worked together to ask the people of San Francisco to vote on what they believed to be the ABSOLUT capitol of SF. The winning “capitol” of SF received a 5-day “special reveal” of a larger-than-life hand painted custom ABSOLUT wall mural representing their city in a high-profile location.
NIVEA wanted to put a spin on its annual Times Square New Years Eve party while driving brand awareness and usage of their app prior to, and during, their NYE takeover event on Dec. 31st. The team developed NIVEA’s first-ever, fully connected holiday engagement “Kissing Booth”, throughout the month leading up to the epic NYE party. Posterscope ensured ongoing branding and maximized the budget to include 3 unrivaled spectacular units in Times Square that were synced to display the NIVEA messaging at separate times to ensure maximum frequency.
Public Notice’s Bankrupting America campaign brought about awareness of excessive government spending during the Thanksgiving holiday. Traditional Out of Home media was strategically placed in the center of the financial and political worlds to remind congress the nation was watching.