Hand painted murals of Big Ang are popping up all over NY promoting her spin-off from hit “Mob Wives.”
ABSOLUT wanted to generate awareness and excitement for the launch of the latest in its city series, ABSOLUT MIAMI, the 6thinstallment of the Limited Edition City Series. The “From Dusk ‘Till Dawn” concept was brought to life through bus shelter build outs true to the Miami VIP beach cabana style, wrapped double-decker buses, large format wallscapes, phone kiosks and taxi tops blanked with creative that also mirrored the city’s culture, heat and rhythm.
Posterscope USA helped to create a multi-layered launch campaign for ABSOLUT San Francisco that incorporated both traditional and social media elements that worked together to ask the people of San Francisco to vote on what they believed to be the ABSOLUT capitol of SF. The winning “capitol” of SF received a 5-day “special reveal” of a larger-than-life hand painted custom ABSOLUT wall mural representing their city in a high-profile location.
To launch its new hub in Chicago, Posterscope created a multifaceted OOH campaign for Virgin America that consisted of traditional OOH in key neighborhoods near the airport and a station domination at the rail that brings travelers to O’Hare airport. A brand train for the inaugural flight incorporated Sir Richard Branson and Adrian Grenier live in the train car, admiring their advertisements.
Posterscope worked with Marriott and key airport vendors to provide travelers with up-to-the minute weather information about the destinations relevant to their terminal, gate and even time of—all coupled with relevant and fun suggestions about what to do that day due to the weather report.
Red Bull worked with Posterscope/ Hyperspace to turn old things into new for its OOH campaign in Williamsburg and NYC. The campaign featured a ferris wheel bike rack and a bicycle projector that traveled through out the two markets gathering crowds where ever they went.
To generate buzz during the CMJ Music and Film Festival in NYC, Ray Ban put its “Rare Prints” line on display in custom taxi tops made of LED-lit plexi glass. The taxi top display cases were the first-of-its-kind in the market.