Posterscope/Chrysalis with Droga5/ JCD helped Hennessy pioneer a “first to market” campaign with the first premium, street level OOH format with projection technology in San Francisco. Hennessy used a multi phase approach starting with a teaser flight utilizing wild posting, street murals and projections through out NY & LA. This was followed by a traditional launch flight and a holiday extension in the top 5 DMAs. All static media included a QR code that directed consumers to the mobile version of the website.
To launch its new Lumia 900 Smartphone, Nokia took over Times Square with a special event and domination on 8 digital signs that were synced choreographed to the music. To build up hype Nokia placed a large blue box in the center of Times Square with a timer on it. The countdown clock led up to a pop-up concert event featuring Nicki Minaj and the official launch of the Lumia 900.
To generate awareness of the “secrect” pop up crossfit workout sessions that would be held in undisclosed locations throughout the city, Posterscope strategically picked touch points around these locations to seed with messaging (one being the Empire State building). The campaign included green graffiti powerwashed logos on sidewalks in high traffic locations as well as wildpostings, guerilla projections, gatescapes, handpainted walls, and wrapped double decker buses.
NIVEA wanted to put a spin on its annual Times Square New Years Eve party while driving brand awareness and usage of their app prior to, and during, their NYE takeover event on Dec. 31st. The team developed NIVEA’s first-ever, fully connected holiday engagement “Kissing Booth”, throughout the month leading up to the epic NYE party. Posterscope ensured ongoing branding and maximized the budget to include 3 unrivaled spectacular units in Times Square that were synced to display the NIVEA messaging at separate times to ensure maximum frequency.
For the “6 Donut Deal ” campaign, Dunkin Donuts had a donut roll across digitally synced screens in Times Square. The 6 story digital advertisement synced independent screens to allow the donut to appear as if it was physically rolling from one point to another.
Red Bull worked with Posterscope/ Hyperspace to turn old things into new for its OOH campaign in Williamsburg and NYC. The campaign featured a ferris wheel bike rack and a bicycle projector that traveled through out the two markets gathering crowds where ever they went.
Posterscope and TBWA/Chiat/Day New York developed and executed an elaborate OOH campaign that transformed dozens of bus shelters in Chicago into stylish cocktail immersions for consumers. Posterscope transformed the ordinary shelters with bold 3-Dimensional extensions that became literal translations of the ABSOLUT® cocktail world. Viewers up close to the shelters were also directed to Facebook to download and share featured cocktail recipes from ABSOLUT®.