Famous chalk artist Tracey Lee Stum brought the Cadillac ATS to life in Miami’s Bayfront Park through the incorporation of augmented reality. The massive 15×30 ft mural gave onlookers a 3D perspective from certain angles, showing the Cadillac ATS hugging the curves of a re-created Monaco terrain.
Adidas strategically picked key sports venues as the hot spots for the Crazy Light 2 PR push which featured mapped projections of professional athletes such as soccer superstar Leo Messi and the newest QB for the Washington Redskins, Robert Griffin III.
A live social media feed was incorporated into each projection, showcasing the names of fans who posted their answer to the question, “What does light get you?” via a custom adidas Facebook app. Answers were voted on by other fans, and those with the most votes saw their names on the larger-than-life projections.
Carnival used custom OOH media in key markets to increase awareness and bookings amongst their target audience of “Cruise Rookies.” In Dallas a model waterslide connecting two wallscapes brought exciting creative to life. Digital GPS enabled taxi tops in New York displayed the vehicle’s distance to the port at any time, and digital newsstands gave the current temperature in the Caribbean. Handpicked shopping centers featured custom platforms such as elevator wraps, that transformed the elevator into a “Vacation Transporter Pod.”
Posterscope/Chrysalis with Droga5/ JCD helped Hennessy pioneer a “first to market” campaign with the first premium, street level OOH format with projection technology in San Francisco. Hennessy used a multi phase approach starting with a teaser flight utilizing wild posting, street murals and projections through out NY & LA. This was followed by a traditional launch flight and a holiday extension in the top 5 DMAs. All static media included a QR code that directed consumers to the mobile version of the website.