ABSOLUT launched its newest vodka, ABSOLUT Greyhound, with innovative creative such as bus shelter build-outs with life sized greyhounds racing atop commuter’s heads, billboard extensions that literally showed the greyhounds breaking out of the creative, and first-to-market lenticualr double decker bus wraps that showed greyhounds running down the streets of Miami and LA.
Famous chalk artist Tracey Lee Stum brought the Cadillac ATS to life in Miami’s Bayfront Park through the incorporation of augmented reality. The massive 15×30 ft mural gave onlookers a 3D perspective from certain angles, showing the Cadillac ATS hugging the curves of a re-created Monaco terrain.
To launch its new Lumia 900 Smartphone, Nokia took over Times Square with a special event and domination on 8 digital signs that were synced choreographed to the music. To build up hype Nokia placed a large blue box in the center of Times Square with a timer on it. The countdown clock led up to a pop-up concert event featuring Nicki Minaj and the official launch of the Lumia 900.
ABSOLUT wanted to generate awareness and excitement for the launch of the latest in its city series, ABSOLUT MIAMI, the 6thinstallment of the Limited Edition City Series. The “From Dusk ‘Till Dawn” concept was brought to life through bus shelter build outs true to the Miami VIP beach cabana style, wrapped double-decker buses, large format wallscapes, phone kiosks and taxi tops blanked with creative that also mirrored the city’s culture, heat and rhythm.
For one night only, PRTC ran a digital OOH campaign that could be seen on 7 different digital spectacular screens in Times Square for 4 hours only. The misty weather during the event made each screen more enticing for onlookers who gawked at wall-to-wall images of beaches, palm trees, and sunshine.
To launch its new hub in Chicago, Posterscope created a multifaceted OOH campaign for Virgin America that consisted of traditional OOH in key neighborhoods near the airport and a station domination at the rail that brings travelers to O’Hare airport. A brand train for the inaugural flight incorporated Sir Richard Branson and Adrian Grenier live in the train car, admiring their advertisements.