ABSOLUT launched its newest vodka, ABSOLUT Greyhound, with innovative creative such as bus shelter build-outs with life sized greyhounds racing atop commuter’s heads, billboard extensions that literally showed the greyhounds breaking out of the creative, and first-to-market lenticualr double decker bus wraps that showed greyhounds running down the streets of Miami and LA.
Carnival used custom OOH media in key markets to increase awareness and bookings amongst their target audience of “Cruise Rookies.” In Dallas a model waterslide connecting two wallscapes brought exciting creative to life. Digital GPS enabled taxi tops in New York displayed the vehicle’s distance to the port at any time, and digital newsstands gave the current temperature in the Caribbean. Handpicked shopping centers featured custom platforms such as elevator wraps, that transformed the elevator into a “Vacation Transporter Pod.”
ABSOLUT wanted to generate awareness and excitement for the launch of the latest in its city series, ABSOLUT MIAMI, the 6thinstallment of the Limited Edition City Series. The “From Dusk ‘Till Dawn” concept was brought to life through bus shelter build outs true to the Miami VIP beach cabana style, wrapped double-decker buses, large format wallscapes, phone kiosks and taxi tops blanked with creative that also mirrored the city’s culture, heat and rhythm.
Posterscope and TBWA/Chiat/Day New York developed and executed an elaborate OOH campaign that transformed dozens of bus shelters in Chicago into stylish cocktail immersions for consumers. Posterscope transformed the ordinary shelters with bold 3-Dimensional extensions that became literal translations of the ABSOLUT® cocktail world. Viewers up close to the shelters were also directed to Facebook to download and share featured cocktail recipes from ABSOLUT®.
Posterscope worked with Dunkin’ Donuts® and Hill Holliday to develop amusing and attention grabbing OOH displays and experiential zones that were woven into the fabric of their target cities: New York, Chicago and Boston. The 3-Dimensional display included “legs” sticking up from the water fountains at high-traffic malls, next to signs reminding passersby, “Please Do Not Remove Change for 99-cent Items at Dunkin’ Donuts.” Street musicians were also used on high-traffic streets with guitar cases that read, “Sure You Want to Throw That Change in Here? 99-cents could get you breakfast at Dunkin Donuts®.”