Carnival used custom OOH media in key markets to increase awareness and bookings amongst their target audience of “Cruise Rookies.” In Dallas a model waterslide connecting two wallscapes brought exciting creative to life. Digital GPS enabled taxi tops in New York displayed the vehicle’s distance to the port at any time, and digital newsstands gave the current temperature in the Caribbean. Handpicked shopping centers featured custom platforms such as elevator wraps, that transformed the elevator into a “Vacation Transporter Pod.”
Posterscope/ Hyperspace worked with VH1 to develop a photo booth installation at the Garden State Mall in Paramus, NJ that directly reached their target audience. Shoppers entered the photo booth and smiled for the camera that took their official Mob Wives “mug shot”, and could then choose from several photo options available. Once the “mug shot” was taken, consumers could choose to send photos to the Mob Wives’ Facebook page or email it to themselves.
Rokk Vodka supported marriage equality in New York and Chicago through a city-wide OOH campaign that blanketed all the key touch-points where the message would make its greatest impact at the most critical times. Once the bill passed, Posterscope placed Rokk “count-up” marriage tickers on phone kiosks located outside City Hall and throughout New York’s Chelsea neighborhood. The tickers changed each time another legal marriage had taken place. The “count-up” tickers were a simple, yet effective and impactful, form of digital OOH that supplemented the traditional media and ensured that onlookers took notice of the great strides that had taken place in the mission for marriage equality. . .
Posterscope worked with Marriott and key airport vendors to provide travelers with up-to-the minute weather information about the destinations relevant to their terminal, gate and even time of—all coupled with relevant and fun suggestions about what to do that day due to the weather report.
With help from Posterscope USA, a life-sized Digital Interactive “Lobby Pinball Game” (7ft tall with 9 screens) was placed in 5 major airports allowing business travelers to break away from the ordinary and even win a little cash ($250- $500)!
Posterscope helped Red Bull® promote the Soundclash Concerts through saturating target markets during spring break with bold, traditional OOH media. With the help of TrashTalkFCM, OOH Red Bull® Micro-events were executed through a wrapped “tour bus” that had brand ambassadors selling tickets to the concerts on the spot. The tour bus was also accompanied by a branded jumbotron, complete with emcee and stage to do karaoke battles in the spirit of the concert events themselves. The jumbotron also had past Soundclash video footage, and explained how the unique event worked. Texting and social media components were also included while a photo booth allowed participants to take a picture with the band of their choice and upload it to Facebook and the jumbotron.
To introduce its new brand identity, South Carolina Tourism placed customized installments in malls with in the Washington D.C., Atlanta and Philadelphia markets. At every turn consumers found over sized cutouts, wrapped elevators, balloons, parasailers and interactive screens.