Famous chalk artist Tracey Lee Stum brought the Cadillac ATS to life in Miami’s Bayfront Park through the incorporation of augmented reality. The massive 15×30 ft mural gave onlookers a 3D perspective from certain angles, showing the Cadillac ATS hugging the curves of a re-created Monaco terrain.
Adidas strategically picked key sports venues as the hot spots for the Crazy Light 2 PR push which featured mapped projections of professional athletes such as soccer superstar Leo Messi and the newest QB for the Washington Redskins, Robert Griffin III.
A live social media feed was incorporated into each projection, showcasing the names of fans who posted their answer to the question, “What does light get you?” via a custom adidas Facebook app. Answers were voted on by other fans, and those with the most votes saw their names on the larger-than-life projections.
To launch its new Lumia 900 Smartphone, Nokia took over Times Square with a special event and domination on 8 digital signs that were synced choreographed to the music. To build up hype Nokia placed a large blue box in the center of Times Square with a timer on it. The countdown clock led up to a pop-up concert event featuring Nicki Minaj and the official launch of the Lumia 900.
To generate awareness of the “secrect” pop up crossfit workout sessions that would be held in undisclosed locations throughout the city, Posterscope strategically picked touch points around these locations to seed with messaging (one being the Empire State building). The campaign included green graffiti powerwashed logos on sidewalks in high traffic locations as well as wildpostings, guerilla projections, gatescapes, handpainted walls, and wrapped double decker buses.
Posterscope USA helped to create a multi-layered launch campaign for ABSOLUT San Francisco that incorporated both traditional and social media elements that worked together to ask the people of San Francisco to vote on what they believed to be the ABSOLUT capitol of SF. The winning “capitol” of SF received a 5-day “special reveal” of a larger-than-life hand painted custom ABSOLUT wall mural representing their city in a high-profile location.
Posterscope helped Red Bull® promote the Soundclash Concerts through saturating target markets during spring break with bold, traditional OOH media. With the help of TrashTalkFCM, OOH Red Bull® Micro-events were executed through a wrapped “tour bus” that had brand ambassadors selling tickets to the concerts on the spot. The tour bus was also accompanied by a branded jumbotron, complete with emcee and stage to do karaoke battles in the spirit of the concert events themselves. The jumbotron also had past Soundclash video footage, and explained how the unique event worked. Texting and social media components were also included while a photo booth allowed participants to take a picture with the band of their choice and upload it to Facebook and the jumbotron.