ABSOLUT launched its newest vodka, ABSOLUT Greyhound, with innovative creative such as bus shelter build-outs with life sized greyhounds racing atop commuter’s heads, billboard extensions that literally showed the greyhounds breaking out of the creative, and first-to-market lenticualr double decker bus wraps that showed greyhounds running down the streets of Miami and LA.
ABSOLUT wanted to generate awareness and excitement for the launch of the latest in its city series, ABSOLUT MIAMI, the 6thinstallment of the Limited Edition City Series. The “From Dusk ‘Till Dawn” concept was brought to life through bus shelter build outs true to the Miami VIP beach cabana style, wrapped double-decker buses, large format wallscapes, phone kiosks and taxi tops blanked with creative that also mirrored the city’s culture, heat and rhythm.
Posterscope/ Hyperspace worked with VH1 to develop a photo booth installation at the Garden State Mall in Paramus, NJ that directly reached their target audience. Shoppers entered the photo booth and smiled for the camera that took their official Mob Wives “mug shot”, and could then choose from several photo options available. Once the “mug shot” was taken, consumers could choose to send photos to the Mob Wives’ Facebook page or email it to themselves.
Posterscope and TBWA/Chiat/Day New York developed and executed an elaborate OOH campaign that transformed dozens of bus shelters in Chicago into stylish cocktail immersions for consumers. Posterscope transformed the ordinary shelters with bold 3-Dimensional extensions that became literal translations of the ABSOLUT® cocktail world. Viewers up close to the shelters were also directed to Facebook to download and share featured cocktail recipes from ABSOLUT®.
To introduce its new brand identity, South Carolina Tourism placed customized installments in malls with in the Washington D.C., Atlanta and Philadelphia markets. At every turn consumers found over sized cutouts, wrapped elevators, balloons, parasailers and interactive screens.