Vitaminwater launched its “You’re Up” campaign with simple, effective creative across multiple markets in the U.S.. Each unique creative complimented the various flavors by demonstrating the benefits each drink has to offer.
To generate awareness of the “secrect” pop up crossfit workout sessions that would be held in undisclosed locations throughout the city, Posterscope strategically picked touch points around these locations to seed with messaging (one being the Empire State building). The campaign included green graffiti powerwashed logos on sidewalks in high traffic locations as well as wildpostings, guerilla projections, gatescapes, handpainted walls, and wrapped double decker buses.
ABSOLUT wanted to generate awareness and excitement for the launch of the latest in its city series, ABSOLUT MIAMI, the 6thinstallment of the Limited Edition City Series. The “From Dusk ‘Till Dawn” concept was brought to life through bus shelter build outs true to the Miami VIP beach cabana style, wrapped double-decker buses, large format wallscapes, phone kiosks and taxi tops blanked with creative that also mirrored the city’s culture, heat and rhythm.