To launch its new Lumia 900 Smartphone, Nokia took over Times Square with a special event and domination on 8 digital signs that were synced choreographed to the music. To build up hype Nokia placed a large blue box in the center of Times Square with a timer on it. The countdown clock led up to a pop-up concert event featuring Nicki Minaj and the official launch of the Lumia 900.
For the “6 Donut Deal ” campaign, Dunkin Donuts had a donut roll across digitally synced screens in Times Square. The 6 story digital advertisement synced independent screens to allow the donut to appear as if it was physically rolling from one point to another.
Red Bull worked with Posterscope/ Hyperspace to turn old things into new for its OOH campaign in Williamsburg and NYC. The campaign featured a ferris wheel bike rack and a bicycle projector that traveled through out the two markets gathering crowds where ever they went.
Posterscope and TBWA/Chiat/Day New York developed and executed an elaborate OOH campaign that transformed dozens of bus shelters in Chicago into stylish cocktail immersions for consumers. Posterscope transformed the ordinary shelters with bold 3-Dimensional extensions that became literal translations of the ABSOLUT® cocktail world. Viewers up close to the shelters were also directed to Facebook to download and share featured cocktail recipes from ABSOLUT®.