To drive interactivity Posterscope utilized interactive window displays as the centerpiece of the “Flex” program. Displays instructed consumers to take a photo of themselves at the window. The photo then appeared at the bottom of a shoe on a larger screen, making that consumer one of the “76 Running Buddies”. Consumers could then share their “Running Buddy” photo via Facebook, and receive a “photo keepsake” sent directly to their personal email.
Posterscope helped Red Bull® promote the Soundclash Concerts through saturating target markets during spring break with bold, traditional OOH media. With the help of TrashTalkFCM, OOH Red Bull® Micro-events were executed through a wrapped “tour bus” that had brand ambassadors selling tickets to the concerts on the spot. The tour bus was also accompanied by a branded jumbotron, complete with emcee and stage to do karaoke battles in the spirit of the concert events themselves. The jumbotron also had past Soundclash video footage, and explained how the unique event worked. Texting and social media components were also included while a photo booth allowed participants to take a picture with the band of their choice and upload it to Facebook and the jumbotron.
State Farm utilized an integrated solution of traditional OOH, digital and experiential communications to truly immerse consumers in “Peace of Drive.” Posterscope created pop-up, zen-like car spas where drivers received free cold drinks, cool gel eye masks and massages while their cars were also pampered. To build awareness before the launch, a giant bathtub with live bubble blowers was activated on the Hollywood Walk of Fame in front of the Kodak Theatre. Creative billboards in handpicked locations also supplemented the campaign.