Red Bull worked with Posterscope/ Hyperspace to turn old things into new for its OOH campaign in Williamsburg and NYC. The campaign featured a ferris wheel bike rack and a bicycle projector that traveled through out the two markets gathering crowds where ever they went.
State Farm utilized an integrated solution of traditional OOH, digital and experiential communications to truly immerse consumers in “Peace of Drive.” Posterscope created pop-up, zen-like car spas where drivers received free cold drinks, cool gel eye masks and massages while their cars were also pampered. To build awareness before the launch, a giant bathtub with live bubble blowers was activated on the Hollywood Walk of Fame in front of the Kodak Theatre. Creative billboards in handpicked locations also supplemented the campaign.