Posterscope USA helped to create a multi-layered launch campaign for ABSOLUT San Francisco that incorporated both traditional and social media elements that worked together to ask the people of San Francisco to vote on what they believed to be the ABSOLUT capitol of SF. The winning “capitol” of SF received a 5-day “special reveal” of a larger-than-life hand painted custom ABSOLUT wall mural representing their city in a high-profile location.
Posterscope helped Red Bull® promote the Soundclash Concerts through saturating target markets during spring break with bold, traditional OOH media. With the help of TrashTalkFCM, OOH Red Bull® Micro-events were executed through a wrapped “tour bus” that had brand ambassadors selling tickets to the concerts on the spot. The tour bus was also accompanied by a branded jumbotron, complete with emcee and stage to do karaoke battles in the spirit of the concert events themselves. The jumbotron also had past Soundclash video footage, and explained how the unique event worked. Texting and social media components were also included while a photo booth allowed participants to take a picture with the band of their choice and upload it to Facebook and the jumbotron.
Dunkin’ Donuts® combined the talents of various renowned street artists with a prime OOH location to execute this extraordinary artistic campaign. While Dunkin’® commissioned the famous street artists, Posterscope secured one of the most coveted OOH locations right in the heart of Times Square. Posterscope also helped to deploy a last-minute teaser campaign that featured no brand identification, and invited people to visit the Mission Fresh website where they were able to submit a guess as to who was behind the mysterious campaign with the chance to win a prize.
To launch and build awareness for its new show, “The Great Debate,” VH1 used customized mobile platforms that connected digital OOH screens to all social and digital networks. This allowed for viewer’s results to be seen in real-time on the digital screens though out Times Square.