HTC launched its tablet series through a fully interactive OOH execution on street furniture units in San Francisco and interactive units within select cinema lobbies throughout the country. The interactive screens replicated the tablet experience for users while traditional media increased the branding and recognition of the devices throughout top markets. Users could take a picture of themselves and their friends then use the touchscreen to enhance and draw on their pictures. The end result could be saved and sent directly to their email for sharing and use on social media.
To drive interactivity Posterscope utilized interactive window displays as the centerpiece of the “Flex” program. Displays instructed consumers to take a photo of themselves at the window. The photo then appeared at the bottom of a shoe on a larger screen, making that consumer one of the “76 Running Buddies”. Consumers could then share their “Running Buddy” photo via Facebook, and receive a “photo keepsake” sent directly to their personal email.
With help from Posterscope USA, a life-sized Digital Interactive “Lobby Pinball Game” (7ft tall with 9 screens) was placed in 5 major airports allowing business travelers to break away from the ordinary and even win a little cash ($250- $500)!
To get the word out about Panasonic- Viera’s 3D Television, Posterscope/Hyperspace/Chrysalis used OCS data to understand the habits of target audiences during the holiday rush. Experiential storefronts were set up in heavy traffic cinemas and malls, where audiences could get the 3D experience first hand by simply peering through permanent 3D glasses placed in the wall.
Posterscope helped Red Bull® promote the Soundclash Concerts through saturating target markets during spring break with bold, traditional OOH media. With the help of TrashTalkFCM, OOH Red Bull® Micro-events were executed through a wrapped “tour bus” that had brand ambassadors selling tickets to the concerts on the spot. The tour bus was also accompanied by a branded jumbotron, complete with emcee and stage to do karaoke battles in the spirit of the concert events themselves. The jumbotron also had past Soundclash video footage, and explained how the unique event worked. Texting and social media components were also included while a photo booth allowed participants to take a picture with the band of their choice and upload it to Facebook and the jumbotron.
Posterscope worked with Dunkin’ Donuts® and Hill Holliday to develop amusing and attention grabbing OOH displays and experiential zones that were woven into the fabric of their target cities: New York, Chicago and Boston. The 3-Dimensional display included “legs” sticking up from the water fountains at high-traffic malls, next to signs reminding passersby, “Please Do Not Remove Change for 99-cent Items at Dunkin’ Donuts.” Street musicians were also used on high-traffic streets with guitar cases that read, “Sure You Want to Throw That Change in Here? 99-cents could get you breakfast at Dunkin Donuts®.”
State Farm utilized an integrated solution of traditional OOH, digital and experiential communications to truly immerse consumers in “Peace of Drive.” Posterscope created pop-up, zen-like car spas where drivers received free cold drinks, cool gel eye masks and massages while their cars were also pampered. To build awareness before the launch, a giant bathtub with live bubble blowers was activated on the Hollywood Walk of Fame in front of the Kodak Theatre. Creative billboards in handpicked locations also supplemented the campaign.