To bring its message to Main Street USA, The United Nations Foundation utilized Digital OOH at the core of its plan. Various digital networks were chosen based on their ability to reach “influencers.” Overall, the program leveraged the unique power of digital to directly link Americans to the fight against global problems. With the help of 18 different media partners, over $1.5MM of prime digital OOH advertising space around the country was donated to help the UNF reach Americans at multiple points throughout their day.
Digital Transit Shelters
All posts tagged Digital Transit Shelters
HTC launched its tablet series through a fully interactive OOH execution on street furniture units in San Francisco and interactive units within select cinema lobbies throughout the country. The interactive screens replicated the tablet experience for users while traditional media increased the branding and recognition of the devices throughout top markets. Users could take a picture of themselves and their friends then use the touchscreen to enhance and draw on their pictures. The end result could be saved and sent directly to their email for sharing and use on social media.
Coca-Cola® wanted to expand its digital network (CDN) into San Francisco and Washington D.C., however digital bulletins were zoned out in this market. Instead Posterscope utilized digital transit shelters that were in handpicked locations based on local insight, high EYES ON impressions and entertainment/tourist attractions. Coca-Cola® worked with the vendors to build the displays and obtain permits so it could “own” all of the locations, which were then branded with their logo.
