NIVEA wanted to put a spin on its annual Times Square New Years Eve party while driving brand awareness and usage of their app prior to, and during, their NYE takeover event on Dec. 31st. The team developed NIVEA’s first-ever, fully connected holiday engagement “Kissing Booth”, throughout the month leading up to the epic NYE party. Posterscope ensured ongoing branding and maximized the budget to include 3 unrivaled spectacular units in Times Square that were synced to display the NIVEA messaging at separate times to ensure maximum frequency.
To bring its message to Main Street USA, The United Nations Foundation utilized Digital OOH at the core of its plan. Various digital networks were chosen based on their ability to reach “influencers.” Overall, the program leveraged the unique power of digital to directly link Americans to the fight against global problems. With the help of 18 different media partners, over $1.5MM of prime digital OOH advertising space around the country was donated to help the UNF reach Americans at multiple points throughout their day.
In a short three days Coca-Cola spread its holiday message on thousands of digital billboards in 145 cities nationwide. It was the largest single Digital Out of Home placement ever.
Dunkin’ Donuts® combined the talents of various renowned street artists with a prime OOH location to execute this extraordinary artistic campaign. While Dunkin’® commissioned the famous street artists, Posterscope secured one of the most coveted OOH locations right in the heart of Times Square. Posterscope also helped to deploy a last-minute teaser campaign that featured no brand identification, and invited people to visit the Mission Fresh website where they were able to submit a guess as to who was behind the mysterious campaign with the chance to win a prize.