Posterscope/ Hyperspace worked with VH1 to develop a photo booth installation at the Garden State Mall in Paramus, NJ that directly reached their target audience. Shoppers entered the photo booth and smiled for the camera that took their official Mob Wives “mug shot”, and could then choose from several photo options available. Once the “mug shot” was taken, consumers could choose to send photos to the Mob Wives’ Facebook page or email it to themselves.
Posterscope worked with Marriott and key airport vendors to provide travelers with up-to-the minute weather information about the destinations relevant to their terminal, gate and even time of—all coupled with relevant and fun suggestions about what to do that day due to the weather report.
In a short three days Coca-Cola spread its holiday message on thousands of digital billboards in 145 cities nationwide. It was the largest single Digital Out of Home placement ever.
PETCO® wanted to promote new store openings so Posterscope developed customized turnkey OOH “Market Makeover” kits. A combination of traditional OOH was used to provide a base awareness as directionals. Brightly colored branded dog cutouts were strategically placed in relevant locations, and customized walks for real “dog mobs” were also developed. For the new “Unleashed by PETCO®” stores, giant branded balloons were tied in to events that were reinforced with “invisible” dog mobs in pedestrian heavy markets.
Coca-Cola® wanted to expand its digital network (CDN) into San Francisco and Washington D.C., however digital bulletins were zoned out in this market. Instead Posterscope utilized digital transit shelters that were in handpicked locations based on local insight, high EYES ON impressions and entertainment/tourist attractions. Coca-Cola® worked with the vendors to build the displays and obtain permits so it could “own” all of the locations, which were then branded with their logo.