NIVEA wanted to put a spin on its annual Times Square New Years Eve party while driving brand awareness and usage of their app prior to, and during, their NYE takeover event on Dec. 31st. The team developed NIVEA’s first-ever, fully connected holiday engagement “Kissing Booth”, throughout the month leading up to the epic NYE party. Posterscope ensured ongoing branding and maximized the budget to include 3 unrivaled spectacular units in Times Square that were synced to display the NIVEA messaging at separate times to ensure maximum frequency.
Posterscope helped Red Bull® promote the Soundclash Concerts through saturating target markets during spring break with bold, traditional OOH media. With the help of TrashTalkFCM, OOH Red Bull® Micro-events were executed through a wrapped “tour bus” that had brand ambassadors selling tickets to the concerts on the spot. The tour bus was also accompanied by a branded jumbotron, complete with emcee and stage to do karaoke battles in the spirit of the concert events themselves. The jumbotron also had past Soundclash video footage, and explained how the unique event worked. Texting and social media components were also included while a photo booth allowed participants to take a picture with the band of their choice and upload it to Facebook and the jumbotron.
PETCO® wanted to promote new store openings so Posterscope developed customized turnkey OOH “Market Makeover” kits. A combination of traditional OOH was used to provide a base awareness as directionals. Brightly colored branded dog cutouts were strategically placed in relevant locations, and customized walks for real “dog mobs” were also developed. For the new “Unleashed by PETCO®” stores, giant branded balloons were tied in to events that were reinforced with “invisible” dog mobs in pedestrian heavy markets.
State Farm utilized an integrated solution of traditional OOH, digital and experiential communications to truly immerse consumers in “Peace of Drive.” Posterscope created pop-up, zen-like car spas where drivers received free cold drinks, cool gel eye masks and massages while their cars were also pampered. To build awareness before the launch, a giant bathtub with live bubble blowers was activated on the Hollywood Walk of Fame in front of the Kodak Theatre. Creative billboards in handpicked locations also supplemented the campaign.