HTC launched its tablet series through a fully interactive OOH execution on street furniture units in San Francisco and interactive units within select cinema lobbies throughout the country. The interactive screens replicated the tablet experience for users while traditional media increased the branding and recognition of the devices throughout top markets. Users could take a picture of themselves and their friends then use the touchscreen to enhance and draw on their pictures. The end result could be saved and sent directly to their email for sharing and use on social media.
Dunkin’ Donuts® combined the talents of various renowned street artists with a prime OOH location to execute this extraordinary artistic campaign. While Dunkin’® commissioned the famous street artists, Posterscope secured one of the most coveted OOH locations right in the heart of Times Square. Posterscope also helped to deploy a last-minute teaser campaign that featured no brand identification, and invited people to visit the Mission Fresh website where they were able to submit a guess as to who was behind the mysterious campaign with the chance to win a prize.
To launch and build awareness for its new show, “The Great Debate,” VH1 used customized mobile platforms that connected digital OOH screens to all social and digital networks. This allowed for viewer’s results to be seen in real-time on the digital screens though out Times Square.