NIVEA wanted to put a spin on its annual Times Square New Years Eve party while driving brand awareness and usage of their app prior to, and during, their NYE takeover event on Dec. 31st. The team developed NIVEA’s first-ever, fully connected holiday engagement “Kissing Booth”, throughout the month leading up to the epic NYE party. Posterscope ensured ongoing branding and maximized the budget to include 3 unrivaled spectacular units in Times Square that were synced to display the NIVEA messaging at separate times to ensure maximum frequency.
To bring its message to Main Street USA, The United Nations Foundation utilized Digital OOH at the core of its plan. Various digital networks were chosen based on their ability to reach “influencers.” Overall, the program leveraged the unique power of digital to directly link Americans to the fight against global problems. With the help of 18 different media partners, over $1.5MM of prime digital OOH advertising space around the country was donated to help the UNF reach Americans at multiple points throughout their day.
To drive interactivity Posterscope utilized interactive window displays as the centerpiece of the “Flex” program. Displays instructed consumers to take a photo of themselves at the window. The photo then appeared at the bottom of a shoe on a larger screen, making that consumer one of the “76 Running Buddies”. Consumers could then share their “Running Buddy” photo via Facebook, and receive a “photo keepsake” sent directly to their personal email.
In a short three days Coca-Cola spread its holiday message on thousands of digital billboards in 145 cities nationwide. It was the largest single Digital Out of Home placement ever.
For the “6 Donut Deal ” campaign, Dunkin Donuts had a donut roll across digitally synced screens in Times Square. The 6 story digital advertisement synced independent screens to allow the donut to appear as if it was physically rolling from one point to another.
Nokia introduced the N8 in association with “Tron: Legacy” (of which the phone is featured in) with high-tech digital projection launch events in NY and LA. Various digital OOH techniques were used including 3D mapping technology that brought building facades to life with digital imagery choreographed to music, as well as large-scale interactive touch screen units and bus shelters with electroluminescent paper that mimicked the luminescence found in the movie.
To launch and build awareness for its new show, “The Great Debate,” VH1 used customized mobile platforms that connected digital OOH screens to all social and digital networks. This allowed for viewer’s results to be seen in real-time on the digital screens though out Times Square.