To introduce its new brand identity, South Carolina Tourism placed customized installments in malls with in the Washington D.C., Atlanta and Philadelphia markets. At every turn consumers found over sized cutouts, wrapped elevators, balloons, parasailers and interactive screens.
Dunkin’ Donuts® combined the talents of various renowned street artists with a prime OOH location to execute this extraordinary artistic campaign. While Dunkin’® commissioned the famous street artists, Posterscope secured one of the most coveted OOH locations right in the heart of Times Square. Posterscope also helped to deploy a last-minute teaser campaign that featured no brand identification, and invited people to visit the Mission Fresh website where they were able to submit a guess as to who was behind the mysterious campaign with the chance to win a prize.
To generate buzz during the CMJ Music and Film Festival in NYC, Ray Ban put its “Rare Prints” line on display in custom taxi tops made of LED-lit plexi glass. The taxi top display cases were the first-of-its-kind in the market.
To launch and build awareness for its new show, “The Great Debate,” VH1 used customized mobile platforms that connected digital OOH screens to all social and digital networks. This allowed for viewer’s results to be seen in real-time on the digital screens though out Times Square.
To increase awareness of the new Chinet® Comfort Cup®, Posterscope/ OLSON/ TrashTalkFCM, worked to create an interactive campaign that got the product directly into the hands of consumers. Posterscope chose cold days in target cities where street teams showed consumers how convenient the product was on-the-spot. The Street teams, alongside eye-catching over sized Comfort Cup® displays showcasing the unique designs, dispensed a french roast coffee and handed out coupons near major commuter hubs and intersections. Street team members were also wearing coffee cup jet pack props and custom Chinet® patterned cold weather apparel. Chinet® updated its Facebook page daily to let followers know where the distributions would occur.
At the heart of the fully integrated national advertising campaign for the Honda CR-Z sport hybrid, was a 3D spectacular in the heart of Times Square. Glasses were distributed to consumers who viewed the new car as a 3D model.
To raise awareness of Virgin America’s new presence in Dallas and Toronto, as well as promote the air carriers new wi-fi offering, Posterscope and Single Digits installed 3 wi-fi enabled street units in both markets.