To generate buzz during the CMJ Music and Film Festival in NYC, Ray Ban put its “Rare Prints” line on display in custom taxi tops made of LED-lit plexi glass. The taxi top display cases were the first-of-its-kind in the market.
To generate buzz during the CMJ Music and Film Festival in NYC, Ray Ban put its “Rare Prints” line on display in custom taxi tops made of LED-lit plexi glass. The taxi top display cases were the first-of-its-kind in the market.