To increase awareness of the new Chinet® Comfort Cup®, Posterscope/ OLSON/ TrashTalkFCM, worked to create an interactive campaign that got the product directly into the hands of consumers. Posterscope chose cold days in target cities where street teams showed consumers how convenient the product was on-the-spot. The Street teams, alongside eye-catching over sized Comfort Cup® displays showcasing the unique designs, dispensed a french roast coffee and handed out coupons near major commuter hubs and intersections. Street team members were also wearing coffee cup jet pack props and custom Chinet® patterned cold weather apparel. Chinet® updated its Facebook page daily to let followers know where the distributions would occur.